Gregg Murray
Growth Marketing OG
As a West Virginia native, Gregg grew up in Morgantown (where he's best known as Kay Murray's son), raised his son, Alex in Charleston while working for WVRC Media, and spent 15 years in Pittsburgh, Los Angeles, and Las Vegas managing B2B ad agency websites for the country's largest broadcast companies, including 10 years with iHeartMedia.
If you could use a steady hand navigating the complexities of digital marketing and maximizing the effectiveness of your website blueprint, you can count on Gregg. He wrote the book on it. Literally.
Website Blueprint was available on Amazon and Barnes & Noble until 2015. Although now out of print, it's full of fundamental online marketing strategies still valuable today. Download your free copy.
About Gregg
Creative, cheerful, integrity-driven branding, marketing, and revenue leader. Extensive experience collaborating with business leaders, marketers, and corporate management teams, building and maintaining growth marketing funnels. Specialist in relationship building, problem-solving, teamwork, adaptability, leadership, and project management.
Skills
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Business Development
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Content Marketing
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Customer Experience
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Data Analysis
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Digital Marketing
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Email Marketing
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Google Analytics
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Graphic Design
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Lead Generation
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Marketing AI
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Local SEO
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UX/UI Design
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Website Design
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WebsiteManagement
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Writing & Editing
Credentials
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CDMC: Certified Digital Marketer
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Certified PowerPoint™ Expert
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Workshop: Google Analytics™
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Workshop: Google AdWords™
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Workshop: Digital Services
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Workshop: StoryBrand® Clarity
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R&R Innovator of the Year
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Winner: Best Radio Website
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Creative Mercury Awards
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Ink B2B Conference Moderator
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RAB/NAB Speaker/Panelist
Seen/Read
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Bloomberg Business Week
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Visibility Magazine
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Los Angeles Business Journal
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Television Business Report
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Webmaster Tips
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Executive Magazine
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The New Entrepreneur
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UK Web Design Association
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About.com
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NAB Advertising
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INK Magazine
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Radio Advertising Bureau
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Radio Sales Today
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The State Journal
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The New Entrepreneur
Growth Marketing Director
2012-2025 | Pittsburgh / Los Angeles / Las Vegas.
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UX/UI designer of leadgen websites that rebranded local sales departments into premium advertising/marketing agency brands. Guided developers and project managers in deploying B2B websites in 150 markets nationwide.
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Produced hundreds of optimized multi-channel content marketing campaigns, including blog posts, landing pages, social media, and email marketing to attract new advertising client sales leads and strengthen customer retention.
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Achieved annual ROI growth objectives through KPI analysis and A/B testing, including Google Analytics, SEO keyword research, conversion ratios, and client revenue performance metrics, generating over 50,000 sales leads.
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Designed and deployed an API data-driven CRM dashboard while leading a remote team of contractors and developers for managers to track local sales leads, revenue growth, analytics, and search-optimized keywords.
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Developed sales training programs for management teams and sellers to convert prospects into customers that produced over $50M in new advertising revenue.
Integrated Marketing Manager
2004-2012 | Charleston, WV & Roanoke, VA
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Integrated marketing consultant for dozens of management teams across diverse industries, including healthcare, real estate, and media. Focusing on digital prospecting, social media, presentation design, UX/UI, and customer engagement.
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Designer and presentation consultant of B2B/B2C marketing collateral, including sales decks, media kits, brochures, newsletters, case studies, explainer videos, testimonials, social media, landing pages, and digital marketing strategies.
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Exclusive vendor to Cumulus Media, creating and managing B2B websites, inbound marketing, and lead generation strategies in 25 U.S. markets.
Director of Sales & Marketing
1994-2004 | Charleston, WV
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Collaborated with hundreds of advertising decision-makers as an AE, sales manager, and director of sales & marketing, leading a team of 18 sellers and staff.
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Transformed archaic sales methodologies that increased revenue by 66% through innovative prospecting, needs analysis techniques, and presentation strategies.
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Pioneered corporate digital, marketing, and branding strategies by modernizing traditional sales departments into agency-quality sales brands, increasing advertising revenue by $2.5M and nontraditional ad revenue by more than 40%.
