Fractional CMO
Marketing Leadership for West Virginia Startups
Senior-Level Marketing Leadership in West Virginia.
Most startups have one of two marketing problems. They either can't afford a full-time Chief Marketing Officer/Marketing Director, or they're making marketing decisions without senior-level guidance. Working with Gregg Murray gives you executive-level leadership on a contract basis. Instead of spending $150,000+ per year for a CMO or $100K+ for a marketing director, you gain access to senior-level experience for a fraction of the cost.
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Ideal for businesses that need professional digital marketing leadership.
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Limited to 3-5 companies to maintain the highest level of quality control.
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Structure, coordination, and leadership that are aligned with your business goals.
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Put an end to the guesswork with a trusted partner with years of C-Suite experience.
Fractional CMO
Leadership that Drives Clarity, Focus, and Growth
A Fractional CMO handles the core marketing responsibilities your startup needs to grow, without you having to figure it out yourself. They start by defining your target audience, clarifying your positioning, and developing messaging that clearly explains what you do and why it matters. This becomes the foundation for everything that follows. They build a marketing plan aligned with your goals, outlining which channels to use, what tactics to prioritize, and how success will be measured. This often includes setting up or improving your website so it communicates clearly and converts visitors into leads. They may guide the structure, calls to action, and overall user experience to improve performance.
Fractional Marketing Director
Organized Marketing Execution That Delivers Results
A Fractional Marketing Director focuses on translating strategy into execution and ensuring your marketing gets done right. They also oversee content production and distribution, ensuring everything reflects your brand and speaks to your audience. Whether it is online content, email campaigns, or website clarity, a Fractional Marketing Director makes sure your messaging is consistent, useful, and on schedule. They monitor performance, identify what is working, and make adjustments to improve results. This keeps your marketing from becoming stagnant or inconsistent. A Fractional Marketing Director ensures your marketing is not just planned, but executed consistently and effectively.
Marketing Strategy
Turn Business Goals Into Measurable Results
Effective marketing starts with a clear direction. An experienced Fractional CMO or Fractional Marketing Director develops strategic digital marketing plans that align with your goals and revenue targets. This includes defining your ideal customer, clarifying positioning, selecting the right marketing channels, and establishing measurable objectives. With a focused strategy, marketing efforts become efficient and produce long-term results, while allowing you to focus on other work with your startup.
Customer Experiences
Improve Every Step of the Buying Journey
Customer experiences shape how prospects perceive your business long before they decide to buy. A qualified Fractional CMO or Fractional Marketing Director evaluates the entire customer journey, from their first visit to post-purchase follow-up. Messaging clarity, website usability, response times, and communication all influence trust. Improving all of these crucial touchpoints removes friction, increases conversions, and turns new and satisfied customers into long-term advocates for your company.
Sales Funnels
New Systems for Generating New Revenue
Consistent growth requires a steady flow of qualified prospects. I help businesses build lead-generation systems that run continuously, rather than relying on occasional campaigns or referrals. Through SEO, targeted landing pages, strategic offers, and conversion-focused messaging, we attract the right audience and turn interest into inquiries, calls, and opportunities for you or your sales team.
Content Marketing
Turn Valuable Insights Into New Opportunities
Content across marketing channels builds trust while improving online visibility. The goal of any CMO or marketing director is to develop valuable content that answers customers' questions and demonstrate you brand's expertise. Blog posts, social media, email marketing, service pages, and educational resources attract customers and support lead generation. Over time, a well-executed content strategy becomes a powerful asset, continually bringing in new prospects to your business.
Marketing Training
Practical Guidance for Your Business Growth
Many businesses want to improve their marketing but lack clear guidance. I provide training for business owners and teams who want to better understand modern digital marketing. These sessions focus on practical strategies, messaging clarity, content planning, and performance measurement. The goal is to give your team the knowledge and confidence to execute marketing more effectively.
FAQs
Learn more about Fractional CMO & Marketing Director Services
These services are ideal for startups and growing businesses that need marketing leadership but are not ready to hire full-time roles. If your marketing feels scattered, inconsistent, or unclear, these roles bring structure and direction. They are especially valuable when you have tried different tactics without seeing results.
You gain both strategic thinking and hands-on execution without the cost of building a full internal team. This leads to better decision-making, more efficient use of your budget, and improved performance. Your marketing becomes more focused, consistent, and measurable. Instead of starting and stopping efforts, you build momentum with a clear plan and ongoing execution that drives real business results.
In West Virginia, a Fractional CMO or Fractional Marketing Director typically costs between $3,000 and $10,000 per month on a retainer basis. These costs are significantly lower than those of hiring a full-time executive in West Virginia, where qualified CMOs often command annual salaries exceeding $150,000, plus benefits.
Hourly Rates:
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Fractional CMOs: $150 to $350+ per hour for ad-hoc workshops or quick reviews.
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Fractional Marketing Directors: $75 to $175 per hour, reflecting their expertise.
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Yes, lead generation is a primary focus. The CMO defines how you attract and convert the right audience, including positioning, offers, and channel selection. The Marketing Director executes campaigns, manages content, and ensures follow-up systems are in place. Together, they build a structured process that attracts qualified prospects, captures leads, and nurtures them into customers.
Some improvements, like clearer messaging and better organization, can happen quickly. However, consistent growth typically builds over several months as strategies are implemented and optimized. With both roles in place, you reduce delays between planning and execution, which helps build momentum faster. Over time, this leads to more predictable lead flow and stronger overall performance.
Debbie Probst
Gregg is a top-notch professional. I absolutely love working with him. Whenever we need anything, he’s there for us. I can’t recommend Gregg enough.
Chip VanAlsburg
Gregg knows his stuff! Those who work with him appreciate his knowledge, empathy, and integrity. He's a pioneer of digital strategies that work.
Liz Hanlon
Gregg is an innovative and creative thinker who is one step ahead with digital marketing. My team and I are grateful for all of his work and patience.